Zoom Zoom - like the Mazda commercial says. (That is said mazz-duh, if you are Canadian. Just wanted to make sure that any Canadians out there got the reference.) This of course has absolutely nothing to do with the rest of this post. Just-sayin.
So last week we launched to the world the new team. If you have been following along, you know this is something that we have been working on for some time. If not, just know that we have. Seriously, we have. If you need proof of that, give this a read.
The TDU starts next week, as does San Luis. We are racing at both, and just like that the season gets started. After all the work and planning, we are finally racing. It has been a lot of work. I never knew how much work it was. The riders riding in a race is only just a small portion of what has to happen to operate a cycling team.
I am really proud of the list of things we have done in the past months.
Signed 28 rides.
Hired 40 staff people.
Acquired all of the vehicles necessary to run a cycling team. 14 cars, 2 buses, 2 trucks, 2 sprinters. The all have to have a design done, and get them wrapped and outfitted with radios and bike racks etc...
When you start a team, there is an initial amount of equipment necessary that is staggering. Hundreds of bikes need to be designed, built, painted, assembled shipped all over the world. The clothing designed and sourced, each rider has to be fit individually. New gear had to be designed in some cases.
We built a new team website, which if you have not yet seen it you should check it out. We are proud of it. www.trekfactoryracing.com.
We launched a new concept with a Team Fan Club. This might be the most important thing that we do with the team. (I know a team races bikes, but after that the most important thing is the fans.) A team only survives if it cultivates a group of fans. We think you do that by being part of the culture of the sport. By being fans of the sport ourselves. After all, if we did not love racing there really wouldn't be much of a point in doing this. We are building a team that is all about honoring the sport and showing up to race hard. We hope people see that. But don't just take my word for it, join the fan club here. For now it is free and you can always opt out if you don't feel it later.
While we are doing all of that, there are training camps, UCI paperwork, and cultivating relationships with sponsors, cultivating relationships with national cycling federations and on and on. It has been a few months at Trek where people have been just full gas 24/7.
But we are here. We have a team and we have launched it. I like to say, "We are an international team, owned by a US company, licensed in the USA, based in Belgium, with a roster of 17 different nationalities, that launched in France, and when you take away our 2 oldest riders - we might be the youngest average age team in the World Tour."
So I have collected a bunch of videos about the launch. The 1st one is one I put together. The rest I found on the web.
On to the races!
The next one was done by a fan. They must have taken our intro video, and pulled the music and some of the visual from there. They did an amazing job of it.
The next one is from Shimano. Shimano is a co-sponsor of the team and they will have alot of content all year long about the team on their site. Be sure to check that out.
The next one is some of the story of developing the riders and the equipement for the riders. This one is from our video studio and shows alot of the effort behind the team and why Trek is doing the team.
The last 2 here came from a fun little blog site called Father and Son tour.