If you follow this blog, and you have not been on a remote island without any wee fee, then you know that Trekworld just happened. If you were here, you are probably just finishing your 72nd cup of coffee afterward and finally feeling that you are ready for the rest of your life - or at least Wednesday.
What you may not have been paying attention to, is that there are numerous versions of Trekworld spread around the world. Some are real, some are imagined (I usually imagine that I am Brook Mcdonald and do not love IPA - neither of which are true either. Although I do play Ricky Carmichael on telly.) I suspect there is a parallel universe out there where Wookies are practicing their Trekworld growls and getting their all mountain on or ripping around in lycra with shaved legs (I have always wondered what that would look like - Odd that Penguin being there...)
Regular world happens all around you, each day. Traffic, breakfast (you should have had #joetmeal, by the way. I hear that is a new fast growing religion), never enough burrito's, a good mountain bike ride, a headwind on the way home, the goofiest dog of all time, mozzies, etc... You know, regular world. Sometimes regular world is dynomite. But, all the time Trekworld is.
Just think, oodles of shinny new things on display, Great Athletes Ride Trek in attendance, Madison dreaming of being in Belgium, bike rides on new bikes, new helmets, new shoes, new, new new... Who doesn't like new? (Get rid of this old wine, let's splurge - bring some new wine. OK, maybe that one doesn't work.) Either way, here is my sort of photo's that I have seen from the shebang here in Madison.
Enjoy, it tastes great!
Booth Pictures to start.
Great Athletes Ride Trek. Every year we bring a bunch of athletes who are Trek athletes, and have them hangout with dealers and Trek employees. It is great fun, and I think they enjoy it as well.
It is not all serious. Here are some of the fun things I pulled off of twitter.
There is usually a big party at my house during #trekworld. Athletes, and trek employees and music and beer. Sometimes someone ends up in the pool.
Only 240ish days until #Trekworld comes back around to the USA.