You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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April 11, 2013



Great review of an awesome classics season. Cancellara is a beast when he turns on the power. No one can live with him and the way he rides away from a bunch over 10 to 15km is incredible. We still have Liege-Baston-Liege aand Lombardia to come.

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