You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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January 01, 2013



Hey Joe,
Don't know where you're located, I'm in Maryland, and I can help w/ 2 of your goals; wheelies and beer. I also have a list of goals and one of them is to help anyone with their wheelies. Good luck w/ the rest of your goals, that is quite a list.

Joe V

I am always looking for help. There must be a secret that I am not getting, or I am blaming it on my parents.


I must say that I like your goals, especially the Copper Harbor and Wheelie Goals. CH is the best there is... Hansi has awesome stuff up his sleeve in Duluth also. The dream of riding from the Garage to the trails is a great reality in La Crosse. The real question is though (drum roll: When is Trek coming out with a Fatbike?

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