Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.
It is exactly 352 days till Trekworld comes around again. I am just counting the days. Things get sticky, what can I say...
We just had Trekworld, again. It is amazing how the calendar days just flip over and flip over. Monday, followed by Tuesday, followed by Wednesday, followed by... You get the picture. The days keep going. There are only 7 of them after all, it is only a matter of time till they come around again. Just like Trekworld. It is an inevitability.
This year, we really did it up right.
- There was a Keynote address, that was mighty spiffy if I do not say so myself. Of course I was in it, so it that makes it pretty special. After all, even Bradley Wiggins agrees that I am the best looking non sideburned person around.
- We had 350 or so bikes on display.
- We had a bunch of Bontrager stuff on display.
- We had about 15 athletes here.
- We had about 1300 dealers here.
- We had about 400 demo bikes.
- Porky Pig was not there.
- There was a big party at my house. No one ended up in the pool though this year.
- Aaron Gwin rode Mountain bikes on our trails.
- I saw a bunch of dealer friends that I have known for much of my life.
Then there was a bunch of athletes signing autographs. Aaron Gwinn signed a poster for Hanna and Ali with a heart included. It was special. Jens Voigt signed until his wrist fell off, etc... There were a ton of athletes there.
Bo Jackson, Melisa Stockwell, Ricky Carmichael, Gary Fisher, Jeremy Horgan-Kabelski, Heather Irmiger, Anton Cooper, Aaron Gwinn, Jens Voigt, Katie Compton, Axel Merckx, Lawson Craddock, Joe Dombrowski, Chris Lieto, Melanie Mcquaid, Linsey Crobin. It was a great time.
That is the MTB guys signing.
A cool compilation of some of the athletes that were at Trekworld.
Great Athletes Ride Trek! - It is something we believe in.
So Trekworld is over. It was one of the greatest times ever. As I noted, Great Athletes, lots of great new bikes, cupcakes, burritos (just a couple, not enough), good bike rides, yep. great fun.
Just 352 days till Trekworld next year. Now, what should we do...?
When you walked in, this is what you saw. Swank.
New Crossripp. I want.
WSD gazebo.
tubes suck, flats blow...
Carbone!
I really dig these matt black and matt white cages.
Huck yourself.
Go fast and shinny.
Can you say trail ride time?
Be like Fabian.
Athletes in the race shop. Wrenches turning.
Demo day at Trekworld.
My friend Bill Fry from Canada left this for me on my board. It is a little bit fruity.
The lightest 29'er ever.
Meet the Stache, eh?
Ready for a new Fuel EX??
Elvis has left the building. On to get some taco's.
It's like a Juggernaut. The calendar days flip over, and we all keep inexorably marching towards another Trekworld. Even if you did not want it to happen, and I cannot understand why you would not - as you will recall that Trekworld is exactly 2.7 times better than even my birthday. Even if your heart had shrunk to 40% of the size of heart that the Grinch had. Even if you woke one day and found that you had slept for 40 years, the first thing you would ask is "has Trekworld happened?". I suppose, that even if you woke up one day and found that you had disasterously been stricken with left handedness, you would still be a fan of Trekworld.
No Trekworld for this guy.
Yep.
Where else will you find sweet new mountain bike gear, dynamite new road gear, Bontrager stuff galore, new road bikes to try, new mountain bikes to send, Qdoba burritos until you cannot walk, the best possible imitation of Belgian beer in all the land, pro athletes from past and present to mingle with, crossover athletes that you would never had expected to see here (I am talking the highest level by the way - Great Athletes Ride Trek after all), countless other bike people to hob nob with, electric bikes, presentations on advocacy efforts, trail building representatives from IMBA, mountain bike pioneers such as Gary Fisher and Keith Bontrager, and Lycra as far as the eye can see...
Good god man, what if Jens Voigt is here and he pedals to hard and crumbles the road? You don't want to miss that.