You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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April 05, 2012


Alex Anderson

Joe - thanks for taking us there through your writing. I had similar experience at CX Worlds 2007 - what an amazing thing to be around all those cycling fans. It really is the heartland of the sport.

Joe V

I call it the galactic center of cycling. Glad you enjoyed it.

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