You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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December 21, 2011



G'day Joe,

Good to hear that you enjoyed your trip 'Down Under' but you have to come back & visit South Australia where we hold the Tour Down Under. Come to my hometown, beautiful Adelaide. Nowhere near as busy as the other cities of Oz which is great for roadies riding through our Adelaide Hills (just ask Lance). Plenty of places for mtb or downhilling too, all within an hour of the City. Plus we have a UCI Pro Tour stage race in January.
So when you get the chance to come back to Oz then don't forget to put Adelaide on your list. My shout for a coffee.


Great bike vocab! Thanks for the post

Mike Jacoubowsky

Well darn, serves me right for not checking in more often. My daughter could have gotten a Ute for her back-to-college car instead of a too-practical Ford Focus. If only she'd known...

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