You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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September 12, 2011


Larry Cheung

Many of us Trek fans love the new video and are wondering the song title to the track. I also love Trek's short 'Driven' series. You and everyone else at Trek have great jobs. You love what you do and you get paid for it.

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