You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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September 27, 2011


Lyndsey Marino

Thanks for the cool write up on my "hometown." (I'm originally from Houghton). No one knows how AWESOME the UP is until they've actually been there. I hope this gives them more publicity for next years riding season!

Hansi Johnson

Its true, world class trails in the midwest! More coming in the near future.

It should also be noted that due to Aaron's leadership the CH Trails Club has an IMBA Epic, is a newly formed IMBA Chapter and also is about to be named one of the few IMBA Ride Centers in the country.

Great job Copper Harbor and thanks Joe for taking the plunge and driving up there to see it for yourself!


Things to do in the U.P.

Great write up, Joe. Glad to have you in the U.P. Feel free to come back anytime!

Destination Keweenaw

"He and 2 other builders have built every single mile of the 37 miles of singletrack there." Not entirely accurate but they are responsible for much of the newest/coolest trails and deserve a huge pat on the back. With paid staff, mini-excavator and access to 100's of acres of great terrain the CHTC has been able to expand a system that has been a long time in the making. Kudos to all the Keweenaw folks who have donated time, labor and energy over the years, helping to make Copper Harbor into the 'epic' it has become. It would be nice to see a timeline of events for the evolution of the Copper Harbor system and future plans.

bill in houghton

IMBA was working with the rest of the Keweenaw on one ride center to include the other awesome riding systems in the area. What happened ?

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