You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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May 09, 2011



Wonderful words. Thank you for expressing so well how cycling fans the world over are feeling right now. Cycling is a brotherhood, a fraternity, and I just feel so sad for his family and friends. I love Belgian cycling and cyclists and will always raise my glass in his memory when I order a Leffe.

D. Z. Dimaquibo

That was a well-articulated post, Joe and fitting summary of how many, I'm sure, felt when hearing the news of Wouter's unfortunate demise. If any comfort can be garnered from this, it'll be from knowing he died doing something he loved. My condolences to his family and friends. RIP Wouter...


hi Joe,
we never met, but simply; thank you.
sharing helps

Bicycle Trainer Reviews


We all miss you Wouter.


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