You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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April 13, 2011



Great post on your insider's view of an incredible race (well, both of them). We should have quite the season to enjoy this year.

Bill and Liam

Great post Joe! It was great to ride with you and the Trek crew in the "Hell of the North". Both races over the weekend were really incredible. Can't wait to do it again next year!


Sounds like quite an adventure! I'm jealous!

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