You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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February 24, 2011



Lance was runner up to Tiger Woods as the Decade's Sportsman and had his Livestrong work been considered would have been No 1 !
"Saint or Sinner", in my blogs i reminice of the many occasions i have met him and the great work he has done in helping others !
Your post says so many great things about this man , that some would pull down , since he has inspired so much jealousy by his charitable works .
You will remember some of the occasions that we have met around the tours and will know how he and the team have helped me to Promote/assist "Physically Challenged Sport" over the years !

Bill king

Lance fan forever!


Lance Armstrong. A great guy indeed, the person who's behind other person's inspiration. Thank you for sharing your talents with us.

You will always be remembered, esp. when you dominated TDF for seven straight years, I thought that was awesome! A real world record. I hope you will still be active in cycling although you've already had retired. Cheers! From the Philippines. ^__^

B Digs

Great article Joe. I've had the opportunity to meet Lance on three occasions, but the most notable was the 2004 LAF Ride for the Roses weekend. Over the weekend the guy met at least 200 Peloton Project members, and while you would never question his confidence, he was gracious with his time and greeted every person with a genuine smile. It seemed odd that someone so significant was legitimately interested in hearing why we all wanted to play a role in the LAF.

And then during our ride on Saturday morning, when he remembered my kids names from our short conversation the day before, it was clear to me that this guy was much bigger than just what he did on the bike.

But yeah, he was pretty solid on two wheels too. Wasn't he?

David Perry

An icon and a legend. Thanks for the memories Lance!

Rikk Taft

Awesome article! I have only been road biking for a short period of time but, I have always been a Lance fan. I have the supported the Armstrong foundation and will continue to do so. You make a real good point about the fact that at some point in his career just about everyone was a fan. This happens in all sports. It is not very often that you have a sports fan that is loved by all during their entire career. Dale Earnhardt was hated by droves of people but, today those same people speak his praises. Tiger woods become one of golfs major figure heads and in the process had fans turn against him. What you said about the fear of meeting a hero and realizing that they are human is true, but, they are human, they are just humans with amazing talents... and lots of practice. Thanks again for an awesome post. Absolute joy to read.

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