You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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February 24, 2011



I'm a big fan too!

Brian Griggs

I've never met Lance Armstrong and I'm pretty sure I'll never have the chance, but Lance has been a hero of mine for a long time and through some pretty important times of my life. When I was first getting into cycling in the early 90's it was nice to read about a young hot head a lot like me instead of just a bunch of Europeans. When I was trying to quit smoking, Lance was an inspiration for me to be strong willed and stay focused. When my friend was diagnosed with cancer, Lance's recovery gave me a glimmer of hope and when we lost Mark such a short time later, it was comforting to know that an organization such as Livestrong was working so tirelessly to battle the disease. I know my story is not unique and there are many fans with stories similar to mine. There are a ton of die hard fans that have memories into which Lance Armstrong is so deeply interwoven. To this day the Nike "Magnet" commercial still brings tears to my eyes.


Nice write up Joe and very cool photos!


Awesome post, I too have been a huge fan over the years and choose not to engage in the debates nor speculation. To believe that our heros don't have shortcomings is fantasy...they are human too. For me Lance is heroic for his success in cycling and the Livestrong foundation.


I am a Lance Fan-forever! LG from Austria!

Adam Binetti

I had the pleasure of meeting Lance at the end of the Revel stage at the 2010 Tour De France! He had ridden all day in the heat and probably just wanted to have a shower and relax! It was myself and about 50 French media but as soon as he came out of the van, i asked him for a photo and a autograph! He instantly smiled when he heard my aussie accent and replied "sure"!! For that little 30 seconds of time he gave me just reiterated the fact that i have idolised the man since i found the passion of cycling 7 years ago!! Truly a patron of the sport!! Won't hear a bad word against the guy!!


Lance gives all of us the belief that with the right attitude and some hard work you can just about acheive anything. The man inspires and yes I am a fan. Let others debate if he has or has not changed cycling. I would rather use my time to enjoy the images he has enjoyed and given us.


Thanks for this post...I have always been a Lance fan...and always will...

nev smyth.

very well written. lance is a hero. he came to my house one morning for my birthday,we had a gd breakfast and went out for 60 miles,great wee time. then I woke up. it was all a dream. gutted. but when I heard he was doing a tweet ride in dublin I got outta work early and drove 2 hrs and done a few laps of Phoenix park with him and a few other thousand crazy fans. great wee evening one summer!!

Tyler Toone

Joe, great post about one of the greatest athletes of all time. I too consider Lance one of my heroes, not only for what he has done for the sport of cycling, but primarily for his dedication to beating cancer. I lost my Dad to cancer when I was 14 and so I truly believe in the mission of what Lance and the Livestrong foundation strive for. I wear the yellow band proudly! Livestrong!

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