You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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January 12, 2011


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Simply fantastic.


Thanks. I cannot promise all of my posts will be sensible, but I hope they can be interesting.



LEOPARD TREK is Sports Techie approved!


Really cool stuff! Hope my Madone is as fast as Andy's


Really cool stuff,Good luck Leopards


Fantastic team! You've put togather great tallent without rivelry within the team. I cheer for Andy, but Frank and Fabian are great also.

Ralph McEvoy

Trek is at the top of the class, Lance and now Leopard
awesome. Ralph/ Canada

Rikk Taft

I have had the chance to ride some of the top road bikes on the market and nothing compare to the Madone. I can only imagine what it must be like to ride the team bikes. With the riders you have and the bike they are on! I'm heading to Vegas.

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