You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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February 01, 2010


Willie Werner

Great to see a mainsteam manufacturer offering the Bionx concept. I have been using the older Bionx drive on my bicycle for several years now,it's a great system!

The under rack battery looks like nice new addition. The front and rear lights are a super integration. look forward to test riding one sometime soon.

Oliver Bock

We are trying to show that electric bicycles are a great way to go. We are heading across the country on electric bicycles and stopping along the way to explore other sustainable solutions.
Join the ride!!

Frustrated in Colorado

"6. Test ride! Test ride! Test ride!"

I'd love to! Why can't I find ANY Trek dealers in Colorado with a Ride+ model to test? Perhaps the trend of electric bikes would take off even faster if I could see one in person.

Hootie, The Bike Lane Blog Guy

Hey Frustrated,
Thanks for writing. You can find your closest Ride+ Colorado dealer here:

we're still shipping electric bikes into the US market so if they haven't received their bikes yet, they soon will....

Beginner Cycling

Electric bicycles seem like a great idea -- much more practical for the time being versus electric cars.

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