You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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December 04, 2009



my original trek district is officially jealous. i must have one!


"super sweet Pauls BRAKE levers" -come on dude, you work for TREK! You should be embarrassed!

Jason Kearney

Impressive. Almost makes me wish I hadn't just bought my District off the rack.

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