You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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October 26, 2009

Winner Winner Lime Dinner

LimeLife It was a raucus night in mid-manhattan on Thursday as the Trek Lime was bestowed with the 2009 Cooper-Hewitt National Design Museum's People's Choice Award. As part of an online contest, the Lime was one of nearly 200 products nominated in an online contest that was open for voting over several weeks. With it's simplistic design, 3-speed autoshift, and a goal to make bike riding as fun now as when you were a child, the Lime was the perfect choice for such an award. A bike for the people, nominated by the people, voted on by the people, chosen by the people. Makes you want to believe in the American Idea all over again.

To live the excitement click here.

Posted at 11:15 AM |

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