You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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July 28, 2009



Stunning. Utterly stunning.


Congrats to Trek on the six series Madone. One gripe...I bought the five series 5.2-last year. Now my "old bike" just doesn't cut it anymore. 43% more vertical complaince and 17% stiffer steering than my five series one year old bike?I love my ride and it is sweet but now I want a new one. How can they put out a bike that much better in one year? It is almost saying that they were negligent when they made the five series. But again it is a fine ride. 43% is not a small number for vertical compliance, and neither is 17% better, stiffer handling. I will have to try to finagle a new frame somehow.

Julie Mills

We were lucky enough to attend the par-tay in Paris and see some beautiful bikes as well as watch a few shots being taken... we also met some of the cool designers in from WI, USA and really wish we could remember their names! Send along a note if you see this~
AMAZING bikes. Very inspiring-

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