You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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May 05, 2009


Merrill Cassell

I would not want to sacrifice losing a good bike to a thief. I'd rather not park good bicycles in public places but ride them from home and back. There are great inexpensive Trek bikes good for commuting and parking in public places that are not too expensive. Nevertheless, all bicycles should be locked and secured solid.


You listed the stickers at £3.99, which is odd since many prices are rounded up in the UK (part of the culture.)

The conversion of £3.99 into American dollars

£3.99 = $6.40, depending on the mood of the currency exchange market.

Watch your conversions. Don't be like that NASA Mars probe that burnt in Mars Atmospheric Entry. They mucked up on conversions too.

I hope that you didn't hire those particular engineers. Then again, it might explain why my Bontrager wheel split in half, just outside of the recall period.

Richard Masoner

Instead of theft concerns, it could be the cyclist just doesn't want to stand out. Maybe he wants to be a bike ninja. Or maybe he just doesn't like flashy loud colors.

I'm not a big fan of black bikes (I had a black Trek 1000 that I thought was hideous), but I do prefer subdued over flashy in my bikes.


Something to keep in mind when selecting a color: visibility. In this instance, black sucks. If you're a commuter, for example(which I am), in a place that isn't super bike-friendly, it's important that you can be seen by traffic. In this regard, white/gray/silver frames, which are just as low-key, offer better visibility, especially during early morning and late evening hours. As far as theft goes, I'm with the article. Buy a big lock. Or two.

Dan O

These stickers would look cool on a carbon frame.

Nothing like a rusty carbon frame to scare off thieves.

Yup - they won't touch it.....


You can also just take a dremel and sand off some of your paint and then cover it up with some clear enamel.. and then if you want to resell it, just dremel it again and paint it over with some patch paint.

- T

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