You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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February 02, 2009



You know, the bar just keeps getting higher. After flipping a Trikester, what's left besides flipping a Pure Trike? And then, the coup de grace, flipping a tandem with a team mate?

the mad dog

i do that on weekends


Too bad for the TREK group that on Pastrana's MTV show, him & his buds kept callin' the Mod a "Big Wheel" the whole show! DOH!!!


I know, right? Good Call. Totally a let down. Wondering if "Big Wheel" has turned into one of those generic terms for that style of bike. Like Kleenex or Rollerblade. Ah, well. How often does a Trek kids bike get on MTV?

Charlie Alberson

Too bad for TREK that they discontinued the mod just as those of us who want one were finding out about them.

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