Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.
A couple of posts back we defied better judgement by showing you what the Trek Mod was really capable of. Look, we designed the bikes for kids but some people just refuse to grow up. Apparently when you've conquered just about every X-Games category there is, the only thing left is to race some pink Mods. Are we bummed they called them "Big Wheels"? Only if Puffs is pissed off when somebody calls them Kleenex. We'll be on the lookout for some more madcap Mod capers but we might be on hold with that until Trekworld in August.
Tour of California next week! If you're going, be sure to stop by the Trek booth and score yourself one of these limited Levi shirts. Levi's going for his third but it's the people that make the race interesting. Who can forget "Junior" from the 08 campaign?
Comments
I'm a huge Levi fan. I'm a huge Lance fan. I'm a huge Astana fan. But to me, Junior is the single greatest part of the Tour of California.
I cannot emphasize enough how badly I'm looking forward to a 2009 Junior interview.
Please, Bike Lane. Seek him out and make it happen.
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I'm a huge Levi fan. I'm a huge Lance fan. I'm a huge Astana fan. But to me, Junior is the single greatest part of the Tour of California.
I cannot emphasize enough how badly I'm looking forward to a 2009 Junior interview.
Please, Bike Lane. Seek him out and make it happen.
Posted by: JM | February 13, 2009 at 03:46 PM