You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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February 03, 2009



Gizmodo is another site that does a great job of covering tech and gadget news.

By the a marketing guru on the leading edge of social status and trends, what in the world are you doing with a Windows machine? If you want to back your writings up with legitimate design and social cred, you can't be seen dragging a Dell around. You've gotta be rocking a Mac.

The only thing cooler than rocking a Mac would be rocking a Mac with a custom 1980s Trapper-Keeper paint scheme. And I have a feeling you could pull that off.


Indeed. Gizmodo is also one of our favs as well. Great stuff. not sure if i actually need the latest in remote controlled helicopters, but it's nice to know it's out there.

Onto your comment about the Mac. The Macs v. Dells at the Salt Mine is really a class war of the haves and have nots. It's the technilogical version of Les Miserables. The haves (designers and execs) rock the ultra sleek and sweet Macbook Pros while the commoners hit up the Latitude D610's. The 610 is really the Corolla of the line. It'll turn on, but it won't get you laid. If the Macs are beer brewed by Belgian trappist monks, the 610 is machine-pumped into a bottle in Milwaukee. I will say that it works just fine for blog purposes and has found space for me to store a ridiculous amount of photos and itunes.

All kidding aside, the 610 works just fine. Color monitor, electric keyboard, working sound. I'm more of a beer in the fridge, gas in the tank kinda guy so i'm cool. Apple does not determine quality of ideas. Just quality of image.


What's up with the 2009 District? It's been six months since you had a media blitz about it, and I still can't get one - problems with the belt drive?

Dave Riegler

And the write-up has a advert at the top! L33t!

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