You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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January 05, 2009



Can you say all this with half the words? It's really hard to read.


I would also suggest convincing or coercing a coworker or two to join in. Much like working out together, commuting with others usually ups the motivation and makes it tougher to wuss out.

Plus, when riding through town in a small group, memorable shenanigans will inevitably take place at some point.


I have heard about the $20 tax free bicycle program. Do you have more information about that? I checked with my HR department and they cannot seem to find any specific details anywhere. Please email me

Dan O

Basking in the smugness of bike commuting can be a goof at times. When fellow co-workers talk of gas mileage or prices. I tell 'em I get to work on a bowl of Cheerios.

When recruiting or mentoring others on bike commuting - don't forget the fun aspect. Don't overwhelm them with equipment talk or "must haves". Remind them you don't need to be a hero and ride everyday.

I've had the fun and pleasure of watching some fellow co-workers get into it and become full-on bike commuters.

Nice blog here - I enjoy reading it.


Ken, you are so money and you probably already know it! I totally left out Reason Numero Uno on why to ride instead of drive. It's fun. I can't remember the last time i drove to work and thought, "Damn, i gotta drive that car more. it's just too much fun." This may be because my motorcoach is less than awesome but i have a greater hunch that it's because driving a car under $90K is just like driving any other car. Thanks for calling me out and keep up the cause!

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