There's nothing quite like a day in which the mercury doesn't reach the 0 mark to make you count the things that you love about summer. Somewhere near the very top of my list in between my body being exposed to enough vitamin D and and actually seeing the sun when i go to work AND after I leave, would be the sweetest of American pastimes, baseball. And while, yes, I love bicycles and riding bikes and all that goes along with it, if you gave me a choice between sipping pinot while chewing on a croissant at the Tour de France or guzzling Old Style with a 2 pound hot dog with all the trimmings in the bleachers at Wrigley Field, it would be a pretty easy choice for me. I'm not saying the Cubs are my team (they are my wife's team and it will remain a point of contention for a while), I'm just saying as far as atmosphere goes you can't beat the Friendly Confines. The Cubs are fine for some people but the team that owns my heart is the Milwaukee Brewers. Probably not a more fun team to root for in the game. If we win we're stoked. If we lose we're bummed. But not to the point of depression. Either way, the beer is cold and the bratwurst delicious.
So how to marry the two things of summer that are most awesome? The Crew and Bicycles? Enter the custom Brewers cycling cap. My Marketing Coordinator (pictured above) stumbled upon the company Cognition Caps a couple weeks back and we sat admiring the Pittsburgh Pirates lid that the company had just finished. We figured that if they could do the Steel City, they could definitely hook us up with some Beer City cotton. The result? A sweet old-school Crew lid made specially for a few of their more bicycle-centric fans. Interested in repping your own team or scoring a custom cycling cap? Check out Cognition Caps of Madison, WI. Next year I'm thinking a houndstooth Green Bay Packers lid. Sweet.