You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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December 15, 2008



I like your take on it ;)

Correction though: 40% of all trips in Amsterdam are by bike, nationally it's around 30%. It's the highest in Groningen (north of NL), over 50%.


James Collins

Combining utilitarian bike use with city style, you can't go past this blog:

Documenting the stylish use of the bicycle for everyday transport in Copenhagen.

Europe just has a completely different attitude to the bike. It's normal to ride places instead of driving. And it's normal to ride in a suit, or a dress and heels. And it's normal to ride to the shops to do your groceries. It's a great lifestyle to see in action.


It's a good sickness to have :P

Carlos D. Castillo Hernández

And the reason most of the bikes there look "crappy" for the average northamerican eye, is because of bike theft. I lived in Amsterdam for a couple semesters back in 1998-1999, and the first thing my mates told me was to get a "cheap-looking" bike that worked well, because anything even evoking or insinuating "flashy" or "new-looking" would get stolen in less than a few hours. Bike theft is a real problem there, is so common that the police doesn't even bother investigating it anymore.

So when you live there, you have to choose: get a perfectly working bad/old/crappy looking bike, or buy a new shiny trek every other week. Remember it is a way of life and you must left it unattended most of the day, the bike there is not something you keep always on your garage while you're not riding it.

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