You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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November 21, 2008



iBike? Oh wait, that's taken. iRoll, iMove, iGo... How about the Disco Volante?

If several people leave comments with proposed product names and you end up using one of those names, even if you don't approve the comments or even look at them you've opened yourself up to liability.


It is legal to reuse the names of now-defunct 70s-era automobiles?

Because the Gary Fisher Cordoba or Landau Brougham would surely lay the smack down on the competition.


Dude! My dad has a '74 Cordoba.

Does that Bontrager RXL saddle come in rich Corithian leather?


If not in rich corinthian leather, than definitely in crushed velour.

air jordans

First love is only a little foolishness and a lot of curiosity.Do you think so?

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