You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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October 09, 2008



Well, I kind of think cycling and fashion already share the runway. how much would you spend on a really cool graphic jersey? Or the whole outfit? $300 maybe - I'd say that's exclusively priced for lycra, a zipper and padding. Hey, I'm not ashamed to admit my Timbuktu messenger bag matches my helmet.

If fashion gets folks on bikes, I'm all for it. Afterall, didn't Trek create the Lime and Lime accessories to appeal to people with a certain sense of iStyle?


I thought the fashion show was great. It proves, to me that is, you cannot look fashionable on a recumbant, or a high end road or mountain bike for that matter. But for some of the commuter and other urban/cruiser models, absolutely.
And in agreement with Laura, if it gets people on bikes that would not otherwise go near one, it's a good thing.
I think the Lime is a real hoot. I recommend it to people frequently. Had it been out when I bought my wife her bike, I would have bought it instead. And maybe she would ride it more.


'Can anybody riding a recumbant really be "fashionable"' -- hahahah oh you're funny. At least the dude did a cool sideways skid on the 'bent. Don't forget that one of Momentum's writers is a 'bent fanatic.

The fashions were mostly clothing borrowed from the show floor and much of it consisted of repurposed or recycled fabrics.

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