You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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October 28, 2008



Oooh. The Valencia has been a bike that I've been looking at for the past few months, and seeing this variant makes me want to save my chips all the more. Nice accessories too, though I'd do without the hanger.


Your orange indeed looks very good.

Is the District available yet?

Bill Perkins

How exciting to see my bike on the Trek website!
Since it is called the Valencia, the only logical customization option seemed to be to go orange. Since the photo was taken, I've also added an orange Trek computer and another orange-ringed Trek headlight. I have to say, with complete honesty, the bike is more fun to ride with more orange. I have a 40 mile round-trip commute so plenty of people at stoplights have told me how unique the bike is.
My thanks to Mat Gordon for helping me "orangify" my Valencia.


If orange is back in a big way, does that mean Wisconsin hunters are on the forefront of fashion trends?

The Irish Cowgirl

Hey! That's my boss' bike.


Awesome! Orange is my favorite color, and it complements the Valencia so well. I just bought this bike too. Any tips on what paint to use or whether this should even be attempted by non-professionals. I am so going to do that though, one way or another. :D

coach suitcase

Just for today I will be unafraid. Especially I will not be afraid to enjoy what is beautiful,and to believe that as I give to the world, so the world will give to me.

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