You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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October 23, 2008


IU fan

Damn.... I was so looking forward to a Trek 3-in-1 highligher or a Trek stress ball shaped like a crankset this holiday season.


A great swag item would be a bike light (either head or tail light). A high visibility piece of swap.


I hear Yo-Yo's are quite popular in Belgium


The lunchbox was a hit.

I say we continue the trend with a special-edition Lance Armstrong/Astana Trapper-Keeper.


Still waiting on a wallet made from old Bontrager tubes...

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