You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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August 20, 2008



The Trek District is awesome, I hope to see it in Spain stores!


Looks like a blast. Im sad I missed it, I look forward to next year's event. Cant wait to see all the new stuff. My coworkers that went said it was alot of fun and the new stuff really popped. Way to go on the graphics designers! I am very happy with the '09 stuff.


I like it, and I would buy it if in production.
The only question would be how versatile is the child saddle space to be converted it into cargo space when no child is carried.

It looks like the Merc of the longtail bikes ;o)

Creede Fitch

I'm totally in love with the looks of the District. I wondered what the total weight on it is?

Hootie, The Bike Land Blog Guy

Hey Creede! Let me get back to you on that one. our show bikes are all over the world but i expect them back and i'll get you a weight. I will say the belt drops the weight around 200 grams. however, the rims might add that back.

Electric bicycle

I definitely would not do that, but hey he is fan, you have got ot respect that.

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