Like some kind of crazy mid-summer midwestern hurricane, Trekworld has blown in and out of town leaving in its wake a path of clipped zip ties and a lingering tiredness of cole slaw.
At its core, Trekworld is our annual dealer show where we unveil next year's line of product and educate on all the new tech and services that we've created over the past year. I wish I could tell you that was all it was. But that would be a lie. Trekworld is like Christmas. There is a centralized reason why everybody celebrates it but it means something different to every single person who does. All you can hope is that people will hold the spirit of Trekworld in their hearts the whole year long. God bless our bikes, every one.
This year I have to say we outdid ourselves. We launched more product than Nasa and came correct by inviting some of the country's best bike salespeople to partake in our festivities. The parking lot has never been so fly as when we set up a full stage, let the Supersuckers turn the Loo into Woodstock 08, threw up a ramp and quarter pipe for Dave Mirra and his boys to rip, and rolled out the best bikes in the world for invitees to demo. On top of all that, we brought out a straight razor shave for some man-pampering and told anybody that wanted to get tattoo'ed, we'd foot the bill. One condition, your tat must be a Trek logo or the logo of a family brand (Gary Fisher, 1 World 2 Wheels, Bontrager).
Think nobody would want to sport a Trek logo on their body for the rest of their natural life? Think again, Doubty-McHater. We couldn't ink the peeps fast enough. There's nothing worse than telling somebody that they can't get a tat of your company's logo because there just isn't enough time. Left to me, we'd still be applying ink to epidermis in the parking lot but hey, you gotta draw the line somewhere. Give people a reason to come back.
The dealers blew into town for their shin-dig and we kicked it old-school by taking everybody down to the University of Wisconsin Memorial Union. Being my alma mater I felt right at home knocking back a few at the scene of so many of my undergraduate crimes. Nothing illegal, just the goings-on of an 18-22 year old. I won't go into details. We rode a fleet of Trek Limes down to the party and I couldn't help but smile and remember Project M for all of its glory and fury. 700 dealers, 700 Limes. That's one hell of a margarita.
Highlights from the show, The Trek District. Belt Drive and orange rims married perfectly into one slick city speedster. As somebody who has battled a lysp most of my life that last sentence was totally painful for me to write.
Trek Allant. A bike that's ready to get you to work and back the second that you are.
The Fisher El Ranchero. Another innovation project that the ID guys came up with. Looks like a tandem but it's actually a porter bike as it can carry people, products, and just about anything else you can strap to a bike.
I took some video that is just can't-miss youtube quality. I'll throw it up on the site as soon as I have a chance. Gotta get the imovie program to lay down some beats over the show tour so I can bring the joy of the show to all. Merry Trekworld and a happy Eurobike.