You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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August 14, 2008



Nice looking bike, single speed, cross between a touring & MTB look.


dat thing looks stoopid. what do it do dat make it special?

Jay Mo

Seriously baller bike gang.
Chrome is the new white.


Limited edition for Mellow Johnny?


That looks horribly uncomfortable; it would force the rider to bend almost double with all his/her weight on the handlebars. Not only that, but the SEAT looks as though it would, at least for men, pinch and squeeze something that oughtn't to be pinched or squeezed.


what is up with the geometry? Is the 96 in reference to 1896?

Dick Head

Dear Trek Designers,

I beg you to not let this bike go into production. This has to be one of the worse bikes ever made. Leave the fixed gear/urban/hipster trend alone (it is about to die anyway). It already has enough to deal with besides adding a new completely misdirected corporate attempt toward young impressionable people trying to buy an image because they are uncomfortable with themselves. Go home with dignity, along with the Felt Curbside and Specialized Langster city series.


DH, C'mon buddy. You gotta stop taking yourself so seriously. This is just an industrial design project that we embarked on for fun. It's all about going out on a limb and trying something new. On another note, pray that the hipster trend never goes away. The day bicycles become un-hip is the day we all go back to the industry being a niche market for a tiny segment of the population. While they may annoy you, they are the trendsetters that move buying patterns and social change. Would it be such a bad thing for the bicycle to actually go mainstream and become fashionable? Think about it this way; without them, you have no ipod, sweatshirts remain hoodless, and Chuck Taylors never make it off the ground.
I make no promise that we won't produce this bike because promises have a way of coming back to haunt you. I will however say that it is highly unlikely that we will. Thanks for reading and the opinion!


I have to say, interesting though it may be impractical (that geometry would never work for a number of folks I know). I am a "hipster" track bike rider and enjoy design, but I don't see it really functioning any better than any of Trek's other designs. In my opinion, good and progressive design should move towards a statement, and I am not totally sure what that statement is with this piece. Don't take it wrong, I love that you guys are psyched about the popularity of the market, and that you're creating different and daring design. Just a critique from an interested party. Keep at the drawing board and I look forward to some more interesting stuffs!


Now that's how you critique, people! Meat, thanks for the comment and appreciate your reading and opinion.
As far as a statement goes i'm not sure if it really means more to us than just a tip of the hat to a very sophisticated and fun market. Out of all the projects the lifestyle/pavement team embark on, the urban stuff is some of our favorite. It attracts a passionate audience and that creativity is infectious. Looking to the future, we'll always try to push the envelope a little bit because that's how great product is created. If we go from A to Z and wind up at M, i guarentee you that M will be a product that we're proud to bring to market. A and Z are too polarizing but they need to be addressed. Maybe that's what the District 96 is. A "Z Product". Thanks for reading!

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