You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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July 16, 2008



That is some serious money there, in repair stand as well! A Park PRS-4 just sitting outside a shop (albeit mounted to a beam, with camera above) is no small investment, must be a nice area.

Love the concept but, such a great ad for Trek and the store!


MAD LOVE! I SOOO want one in Atlanta! Was just talking with friends about needing 24/7 bike store. Crazy.


Not in New York city they wont ever put one out here are you crazy with the way new yorkers are


what about a heater to keep me warm in the fall/winter?


Now that's a good idea.


who's the hottie?

zoey melf

This is awesome! When will there be one in Minneapolis???

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