One of my favorite sayings in the world is that "How the sausage tastes is more important than how it's made". It's like Wisconsin's version of Machiavelli. The greater lesson is that in the pursuit of a goal or working towards a project's completion, the process can often be strenuous but the end result is what it's all about. This is how we're rolling here in the marketing department working towards our respective catalogs that will live throughout the year. This year's lifestlye catalog has taken us from the willows of South Carolina and Georgia to the gorges of Oregon and back to the bright lights of Chicago. We've lived, learned, and loved every minute of the journey and I felt it appropriate to share with you some of the items I personally picked up along the way.
1. When you book a model, ask if they've been to a tattoo parlor since their last photo was taken.
2. An "Obama in 08" bumper sticker on your Prius is a free pass to approach any girl living in the pacific northwest.
3. When somebody says "All ya'll" it means they are speaking to the entire group.
4. Just because a taxi didn't signal, doesn't they aren't turning.
5. People boil peanuts. And they eat them.
6. If somebody tells you not to ride a prototype bike too hard, don't take it over cobblestones.
7. Before you eat tapas, make sure everybody at the table washes their hands.
8. Never leave an $8000 camera unattended on a tripod next to a bike that is not secured.
9. The 2005 white Dodge Minivan is perhaps God's greatest gift to a bicycle photoshoot.
10. Sometimes, there just aren't enough mocha lattes in the world.....
How the story ends? We'll see soon enough as files are due to the printer in two days. So far, the sausage is looking real nice. If you stop into a local Trek dealer near the end of August, pick one up and if you could just do me a favor, look at some of the photos and think good thoughts of your blog buddy. And never put ketchup on your sausage. Mustard and sauerkraut are all you need.
I love this photo. It's like the catalog proofs snuck up and just rocked me. I think I'll call it "Buried in Paperwork". Just a friendly sidenote, all Trek catalog proofs are recycled and all of our catalogs and print material are printed on FSC Certified paper.