You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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July 24, 2008



Who do you think would win in a race, the Trek sausage or the Chorizo?


Word up on the ketchup.

Nice photo.


I'll be sending Kala a lot of images from those spreads soon. I kind of want to include this photo to let her know what's coming.


So... you were taking a nap? Or is that a tattooed model? (That is how you could cover 'em...) All y'all have lots of fun larnin' culture now, ya heah?


Why worry about the tattoo when you can photoshop it out?


Blake, I would have loved to have the option of photoshopping, but this girl's tat was up and down the entire left side of her body. I'd have posted a picture of it had my mental legal filter not kicked into high gear.


But the left side of her body is the non-drive side. You should have just haggled for a lower price and shot the drive side only.

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