You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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June 20, 2008



Sweet ride. Looking forward to seeing the custom Bratmobile.

Surely, it must be a matter of "when" and not "if"...


Trek, you MUST make the cooler an option for all of the Pure Trikes. You will sell many, many more of them!

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