Beer Run!
I'm going to start this post by stating we here in "The Loo" DO NOT promote drinking beer and riding your bike.
I will go on to say that when you do choose to drink beer, drink good beer. Life is just too short to waste time on the cheap stuff. We lucky few that live in the home state of micro and macro brews are graced with the good fortune of an abundant array of choices when it comes to good beer selection. I know the haters are already reaching for their Fat Tire and Anchorsteam and blah blah blah but the fact of the matter is nobody buts it down like Wisco when it comes to the frothy stuff. Sorry California, sorry Oregon, sorry every other state that has a micro brewery that everybody there thinks is the greatest. You're a distant second at best. Got beef with that? Leave me a comment, I'll gladly hear your argument. One brewery close to many of our hearts is our very own Capital Brewery in Money Magazine's "Best Place to Live 2007" Middleton, WI. Capital's got everything from a delicious golden Amber, a light Island Wheat, and a jovial beer garden. One thing they didn't have though was their own custom Pure Trike. Capital helped us out last year with a couple local events and we had to come up with something that would truly show how grateful we are. Some spirited souls behind the curtain here in Waterloo took care of that recently and what they came up with is one of the best looking bikes that's rolled through this building this building since Alberto Contador's pink Madone.
Complete with matching custom cooler, this Pure Trike might just be the greenest beer delivery vehicle of all time.
Sweet ride. Looking forward to seeing the custom Bratmobile.
Surely, it must be a matter of "when" and not "if"...
Posted by: JM | June 23, 2008 at 12:10 PM
Trek, you MUST make the cooler an option for all of the Pure Trikes. You will sell many, many more of them!
Posted by: Duncan | July 02, 2008 at 02:10 PM