You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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February 27, 2008



Screw the TdF and the pro circuit....if there was a reality show or documentary on riders like this, I'd actually pony up and get cable. THIS is what cycling culture is all about.

Here's to Junior. May the ride be smooth and the beer be cold.

Demo Ross

That is one suh-weet ride. Reckon I can get one of those on my demo rig?

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