It is so on. It is on like Michelle Kwan. It is on like a giant prawn ($13.99/lb yesterday at the grocery store). It is on like soup that is won-ton. Only thing is, I don't know who it's on with.
Scenario: Innocently went to a meeting this morning. Came back to the desk to find that my standard-Trek-issued steel cabinet had been tagged with a Pearl Izumi sticker. I figured that some yay-hoo is running around tagging people's spaces with Pearl stickers but after getting my Sherlock on I found that this was a completely isolated incident. This was a set up job, a pre-meditated sticker tagging at its worst. I was a target. Everyone's a suspect.
"Tagging", for all of those not in the knowledge, is the art of identifying one's presence in a specific geographical region through a lasting visual artistic expression. Often misunderstood as vandalism, tagging has been used since the first people grafittied the walls of caves with depictions of people and animals. While man has evolved from a stick and rock to a Sharpie, the basic princible still applies. While scrawling one's name on the side of a bathroom stall, the space-age equivalent to the cave, is completely pedestrian there are those who use the technique for the greater good.
Case in Point: Burton snowboard's "Poach for Freedom" campaign. There are four resorts throughout the states that do not allow snowboarding which is a complete disregard for the constitution of the United States. Burton is throwing serious quan at the rider or crew that can get a video of riding the resorts by board. I gotta send huge props to Burton on this one. Not only does this kind of campaign take serious corporate grapes but it also fosters the conversation for how ridiculous it is that there are still places in this country that refuse to recognize snowboarding as the phenomenon it is. It's an Olympic sport for crying out loud.
Back to life, back to reality. Here's my solution to avenge my shamefully tagged cabinet: I'm going to tag every single Trek employee's cabinet with my own sticker. That's right, I'm hedging my bets and dropping mad grafitti on the populace. I realize that I'm cutting a large swath with many innocents potentially affected but it's kind of like fighting with hand grenades. Effective but with some expected collateral damage. Until next time, guard your grill. And your cabinet.