Despite what you may believe or somebody may have told you, helmets are not for dorks. They save lives and not just Storm Trooper lives, real lives. The war on helmets has been waged since their inception and is really just a war on common sense. Why wouldn't you wear a helmet? Maybe you don't know how important that which your skull is protecting. I'll lay it out for you, your brain controls literally everything that you do. If it's damaged, you're in trouble. Last semester my fiancee scored an A in Neuroanatomy that can be totally attributed to the flash cards I helped make, so yeah, I totally know what I'm talking about.
Peep this letter that our consumer inbox received today. This is an unsolicited letter from a Trek consumer and, unlike the rest of this blog, you do need to read this:
"Yesterday, as I was completing a 60 mile training ride in preparation for an MS fund raiser later this spring, I was hit from behind by a woman driver, traveling at an estimated speed of 35-35 MPH. The force of the collision decoupled me from my Speedplay pedals, and hurled me, headfirst into an 18" diameter tree. I remember, in the split second before impact, seeing the words "Fractured Skull," "Spinal Chord", and "Dead" flash through my mind. Then came the impact, which I was certain would kill or, at best, leave me crippled for life. The impact of my head crashing into the tree was extreme, bouncing me back a foot or so ... but I am here to write to you today because of the TREK helmet that I was wearing The helmet took the full brunt of my body, evidently absorbing and dissipating the energy from the collision, and was deeply destroyed. I, however, was not!! Thanks to your incredible product, I was able to "walk" away from what should have been a life-threatening or life-ending event with neither fractured skull nor brain damage nor spinal chord injury of any type .. only a fractured left wrist and several contusions and lacerations. I owe my life, quite literally, to the TREK helmet that I was wearing. What further testament can I offer than this, the greatest gift of all. From the bottom of heart and soul, thank you."
Helmets have been refined over the years and given a style and feel that can go with really any look you're trying to achieve. You're worried about your hair? Carry a comb. They weigh like, nothing. Don't want to carry it? Strap it to your bag. Too heavy? The Trek Sonic weighs less than a full waterbottle. Worried about looking like a dork? Check the Trek Zone. It's fly and will guard your dome like Fort Knox.
Wear your helmet. Remember, nobody's ever looked into a casket and thought, "Man that guy looks cool."