You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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January 31, 2008


Demo Ross

Excellent post, Mr. Bjorling.

Von Herwig

Amazing story. I couldn't agree more about protecting your lid before preserving about your vanity.

Mitch Puchala

An excellent article. The story reminds me of an ad I saw on television years ago. The ad was to promote helmets on motorcycles, but it fits here as well. The ad shows, with sound, a pumpkin hitting a telephone pole at about 30kph and exploding into a number of pieces. The scene then fades to the words "Helmets save Lives".

Foy Cox

While my story may not be as well written I sincerely hope the good folks at Trek will allow me to share my feelings regarding bicycle helmets.

My wife and I had not cycled in fifteen years. Last year we purchased two bikes for riding in our local community. We looked upon this as an opportunity to improve our physical conditioning and enjoy the bike trails and streets.

Every day now I thank my wife for saving my life. My wife is a nurse and she over my objections insisted we purchase helmets prior to riding. I am so glad she did. Had she not I would have not been around to write this article.

I was pleased with my success. I managed to ride 1,900 miles from May to October 2007. However the night of October 31, 2007 almost became my last ride. Living in North Dakota I was trying to get in my last rides of the season before the snow flies.

I was riding home and a car turned in front of me. While I had on all the necessary safety equipment the driver stated “I did not see you.” My bike was destroyed from the impact, and the emergency medical people tell me I landed head first 15 feet from the car. The driver was also sited for failure to yield.

They also tell me the helmet saved my life. While I ended up with fractured ribs and a sever shoulder separation I am around to tell the story. I keep the helmet as a reminder and show it to people who state “It could never happen to me.”

Many thanks to Trek for providing top notch safety equipment.

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