There's a lot of things that go on here at HQ that will most likely never see the flourescent lights of a bike shop. It's not that all of these products are a bad idea, it's just that the execution isn't there or its mere existence would offend the sensibilities of the market. Whether it be a product, a piece of aparrel, or just our archivist's cookies there are things created here that basically shouldn't be offered for consumption by, well, anyone. From time to time I will be exposing some of these products as they come, or roll, by my desk in an attempt to give you an inside look at some of the those ideas that should never have made it off of the whiteboard.
If you will recall, Trek undertook a large-scale Critical Mass-style bike ride with 1,000 of our dealers aboard Trek Limes. If only we had this Lime tandem that our proto-lab guys whipped up, we could have saved ourselves 500 bikes. Now, a Lime tandem is not necessarily a bad idea as the bike would bring the fun of cruising with auto shift to happy couples across the world. However, i feel that the fact that the bike cannot be manually shifted would probably end more relationships than it would enhance.
As you may have heard, Trek just jumped back into the pro cycling game after our Yankee's-of-the-late-90's style domination run of the pro ranks with the Discovery Channel team came to an end as the managing group of the team turned out the lights and locked the doors. We're now rolling 25 deep Kazach style with Team Astana. Signed to the team is Cali-reppen' US cycling stud Levi Leipheimer. Levi's the current US Pro champ thus winning the right to wear lycra with a stars and stripes theme. If you win the US Championship, you should get some say so in what you get to rock and Levi is no jive turkey so it's no surprise that our designer chose not to present this jersey design to him. The design was so impactful it caused our marketing director to sing out "Sky rockets in flight!" (a line from the famous "Afternoon Delight" by the Starland Vocal Band). Guess that would be a "no".
Sometimes the stuff that gets the fish eye isn't even our fault. It's yours. We get product submissions all the time from our more creative consumers. I don't want to discourage innovation here but some of the stuff is pretty wild. Like the rear-view mirror glove. Good idea for cars. Not so good for cycling gloves. The car mirror doesn't detract from the road and is stationary but glancing down at your hand takes your eyes off the road while your hand may move into several different positions thus making the reflection a great view of your shirt thus negating all of its safety features. Keep the innovation coming though guys!