You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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November 20, 2007



Fantastic! I didn't get to be there, but heard all about it from the guys who were there. Your posts have given a good sense of how much work went into it. Thanks! And for the humour along the way. The time lapse topped it off. Great job.

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