You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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November 05, 2007



You forgot to look in your own backyard: Madison, WI. With a vast network of recreational trails and marked city streets, Madison offers many great options for bicyclists. Also, the city recently collected comments for its plan to make it the best city for bicycling. And you will have a harder time finding a place that doesn't carry New Glarus Spotted Cow... except for the Great Dane brewpub (in my opinion, most of their beer is even better).

Hootie, Bike Lane Blog Guy

Good call, Brian! I didn't want to be accused of being a homer but it is true, Mad-town is a sweet bike city. The argument you propose is an interesting one. While New Glarus certainly has the distribution and an awesome seasonal lineup (Winter Skal for those cold nights and Totally Naked for the Miller Park parking lot) I have to give Great Dane some props for keeping it real and local. They're Devil's Red is possibly a gift from god. The argument gets even more delicious when you throw Capital Brewery and the newcomer Ale Asylum in the mix (Wisconsin Amber and Hoppalicious are off the meter). Out of the four, however, i think Capital just misses the podium. Big shout to Ale Asylum, the upstart of the group. If you reside in the greater Madison region, hit it up. You will not be disappointed! Look for a Mad-Town Beer Taste Off in the near future.

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