You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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November 02, 2007



Thanks for asking the hard questions and tackling the tough issues. Your blog's not afraid to say what everyone's thinking. (Too bad the Chinese government doesn't allow its citizens uncensored use of the internet. Your blog could cause a groundswell of righteous indignation. Wrongs could be righted, once and for all!) If anyone's worthy of the gratuitous use of the epithet "General," it's you, General Hootie.

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