The good people of Sam's Club in Las Vegas, Nevada were treated to quite a spectacle last week as Trek blew into Sin City for this year's Interbike show. Interbike, for the 98% of America who have no idea what that is, is the annual international bicycle industry charade where we all meet, show off our newest wares, and eat cheap shrimp. It's where a lot of products that will never be actually produced are gushed over by other industry types.
The second piece of the Interbike puzzle is the outdoor demo in Boulder Canyon. Everybody at the show who wants to test ride the newest products in the industry is invited to come out and take their best shot whether it be on the road or in the dirt. This is where Sam's Club comes in handy. There's a very simple formula to having a great demo booth at this type of event:
Bike People Love Beer, Hot Weather and Exercise equals Thirsty People, Thirsty People Love Beer, Thus Thirsty People + Bike People + Beer + Great Bikes = Happy Bike People = Great Demo
So to prepare for the thirsty bike people we hit the local Sam's Club for a little ambrosia. We filled three Sam's Club-sized carts with beer, 25 litres of tequila (bike people also love margaritas), and chips and salsa. You know you're up to no good when the citizens of Las Vegas are judging you because of your alcohol tab. And it was quite a tab. Here's what I'm going to do. I'm going to list the items off of the receipt ver batim. It will be up to you to venture a guess as to what the total bill was. After a week since this posting has passed, whoever's guess is the closest is going to win some sweet swag. Ready? Here we go:
20 1.75 litres of tequila, 25 x-large bags of tortilla chips, 20 gallons of salsa, 3 cases of Fat Tire Ale, 2 cases of Corona, 2 cases of Heineken, 2 cases of Miller Chill, 2 cases of Newcastle, and 1 case of Miller Lite.
Have at it! And remember, these are Sam's Club prices.