The M Diaries
Chapter 2: Dream Team ASSEMBLE!!!!
June 21 8:30 am 0 bikes built
My first move was to give this project a sweet name. Every great covert op in the history of covertly operating has had some kind of smooth code name. I wanted something cool, something you could say to somebody and they’d say “that sounds awesome”. Something like “Operation Cobra Strike” or “Project Car-Chase-Scene-from-Ronin”. After I learned that a lot of people hadn’t seen Ronin (Robert Deniro and Jean Reno, you’ll love it. I promise) I went back to the drawing board and settled on “Project M” (M being the roman numeral for 1000). I think it had a nice secret-agent style ring to it.
Second move was to assemble the team that was going to help me pull this off. After I rounded up the worker bees (the interns) to start laying down logistics I went looking for my big stick. I found my stick in the form of Midwest Regional Sales Manager, Dan Titus. Dan is the ringmaster of our annual corporate circus and dealer show, Trek World. Since Project M would be sprung at this year’s Trek World, he was the guy who could answer just about every question I had.
Now to find somebody(s) to build the bikes. For those of you not aware, bikes are shipped in pieces and have to be assembled by a trained hand. This problem was actually solved for me as two of my colleagues heard about the seemingly secret project and approached me for a deal to handle all bike logistics. One of these gentlemen is an engineer here at Trek and works very closely with our pro cycling and triathlon teams. Now he would be building lime after lime in a dingy warehouse. Not exactly the best use of resources but hey, he volunteered. Now all I had to find was somebody with enough valium to get me through the rest of this.