This past summer Trek hosted more than 2000 dealers over a week in Madison, Wisconsin for our annual "Trek World" show. Trek World is where we unveil our product line for the next year, entertain our customers, group hugs, kumbaya, spike the kool-aid, amongst other business related things. This year's theme for the show was the bicycle's potential impact on environmental improvement. Typically, we have a night reserved as our "Fun Night" where we find somewhere in Madison that will look the other way (for a nominal fee) as our employees and dealers revel in the spirit that only a kickball tournament or something of that nature can bring. Moving 1000 people each night typically requires the use of more than a few buses which, as we all know, are not the most fuel efficient machines around. In keeping with our renewed committment to the planet, we decided that our dealers should ride their bikes the 2 miles between our show and the location of Fun Night. 1000 bike shop owners and employees riding bicycles through the capital city of Wisconsin. Sound easy? The following posts are the story of how this unfolded.
This is the story of the night when Madison belonged to the bicycle.