This month’s issue of Fast Company just came in the mail and imagine my joy when I opened it up to find one of those renew subscription for $19.99 limited time offer/free gym bag/fleece blanket/crock pot card (printed on recycled paper!). After I got over my disappoint that they discontinued the football flip phone and that the phone was actually a promotion for Sports Illustrated back in 1990, I took a look at my favorite section of the mag, the “Next Sketchpad”. “Next Sketchpad” is where innovative products are highlighted and given a back-story as to how they were created. The design lineage as well as the ethos behind the product is broken down into easy to follow steps. This month, the Trek Lime is featured and the writers hit the nail right on the head.
If you’ve never peeped a copy of Fast Company, I highly suggest picking up this issue. The super-sweet Trek Lime article aside, the cover story is about this mechanic that can turn just about any car into an enviro-friendly, clean-fuel machine. The thing is, the guy’s doing it on Escalades so you don’t have to sacrifice style while trying to save the remaining pieces of the ozone layer. There’s also a sit-down with Mark Zuckerberg, the kid who started Facebook, whose product single-handedly destroyed the grade point averages of thousands of college students across the country. Facebook is also responsible for today’s word of the day: “Falking”. “Falking” (the marriage of the words "Facebook" and "stalking") is the practice of attempting to meet members of the opposite sex through Facebook contacts. The thing about falking is that you are often choosing potential mates through a few carefully selected pictures of them in their most festive states. Always remember, if you’re looking at a photo with the title “Spring Break 1999”, that person probably looks a lot different in 2007. If you’re not familiar with Facebook and you’re over the age of 30, forget I mentioned it.
If you’ve never heard of Fast Company, get familiar with it. It’s consistently a great read and I guarantee it will make you look a whole lot cooler than the guy sitting next to you on the plane with his copy of Cat Fancy. Why do I always get the window seat next to that guy?