You Can Call Me Joe -- A Joe V Blog
Joe V

Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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September 28, 2007



What is that guy behind your computer?


Glad to see the Bike Lane is open. Great first post. Looking forward to reading about all things, non-tech related from Trek.


Ans: That would be my limited edition Mr. T Bobblehead. Why is it limited edition? This one is a combination of B.A. Baracus and Clubber Lang complete with removable gold chains. Yes, everybody should have one.

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